Founded by Franco Moschino in 1983 as a prêt-à-porter brand in Milan. The brand is known for its bold, eccentric, and playful designs that often incorporate humor and satire. Moschino offers a range of products including clothing, accessories, fragrances, and cosmetics. Moschino’s designs have been described as both innovative and controversial, pushing boundaries and challenging traditional fashion norms.

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After Franco Moschino’s untimely death in 1994, the brand continued under the creative direction of various designers.

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In 2013, Jeremy Scott, an American fashion designer known for his playful and pop-culture-inspired designs, became the creative director of Moschino. Under Scott’s direction, Moschino has continued to embrace its irreverent and daring style, often featuring bold prints, vibrant colors, and whimsical motifs.